Pokemon Go: Small Business Guide

In the short time since its release, Pokemon Go (from Niantec) has taken the gaming world by storm. Red Sun is diving head first into this new phenomenon!

Professor Oak is replaced by a jacked mountaineer wearing Nike Fit.
Professor Oak is replaced by a jacked mountaineer wearing Nike Fit.

So what’s the deal with Pokemon Go? Pokemon Go is groundbreaking because not only is it the biggest mobile game in US history, but it is one of the first “Augmented or Mixed Reality” games to dominate the mobile games market. Pokemon Go is much more than a regular smartphone game because of how it changes the interactions between people, devices, and businesses using Augmented Reality.

Augmented Reality is a mix of physical and virtual reality, allowing consumers to use an interface (Pokemon Go and a smartphone) to interact with a virtual world that is overlaid onto the physical world. Increasingly, small businesses can interact with this virtual world in order to draw customers.

Pokestops are located throughout the world, click the hyperlink below to visit Niantec's page. There you can request a pokestop. Directions to contact us below if you need help
Pokestops are located throughout the world, click the hyperlink below to visit Niantec’s page. There you can request a pokestop. Directions to contact us below if you need help

Already, “Pokestops”, in-game virtual destinations that co-exist with real world locations (pictured above), are providing users ways in order to interact with the world in an increasingly sophisticated, networked capacity. For example, by creating a virtual “Pokestop” at or near your business, and then utilizing in-game “lure modules” (which attract more Pokemon), businesses can draw in groups of players to their physical location using virtual devices.

Millennials, 1/4th of today’s market, are especially reachable by Pokemon lures.

Applying Lure modules causes Cherry Blossom Petals to fall out of Pokestops, signifying that a lure module is activated. This will attract more Pokemon and more Pokemon means more trainers!
Applying Lure modules causes Cherry Blossom Petals to fall out of Pokestops, signifying that a lure module is activated. This will attract more Pokemon and more Pokemon means more trainers!

Alternatively, the presence of gyms can also attract trainers, as they congregate to battle over turf. Leaving physical (non-virtual) advertisements near gyms can increase visibility.

Pokemon Go 4

Using social media websites such as MeetUp, small businesses and organizations can host themed events targeted toward the online communities centered around these games.

Red Sun IS, GH&A, and Hunan Number One recently teamed up to bring “Pokebrunch Number One” to the DMV area. Pokebrunch at Hunan Number One brought people from all over the DMV area together to enjoy food, games, camaraderie, and of course, POKEMON!!  

This is a good looking group of Pokemon Trainers!!
This is a good looking group of Pokemon Trainers!!

Red Sun recently started our partnership with Hunan Number One, with the intent of proving that revenue could be increased through the use of targeted brunch events surrounding technology related subjects. Since then, Hunan Number One increased its revenue and is gaining popularity among a geographically diverse crowd within the DMV.  

Red Sun took these steps to help Hunan increase its brunch customer base via Pokemon Go:

  1. Created Arlington Trainer Brunch group on MeetUp.com and advertised the event “Pokebrunch Number One” on the group and across multiple media platforms
  2. Organized an event at Hunan Number One in advance and engaged members that signed up using event posts
  3. Increased interest in the event by continuously posting updates and photos not only during the days leading up to the event, but also while the event was taking place
  4. Continued to engage the group afterwards by posting new events, discussions, comments, and pictures
  5. Expanded into new areas by attracting other venues and engaging new users in order to broaden the group’s reach
Owner of Hunan training his chef apprentices (left); Jessica @ The J Curve (www.thejcurve.org) shows off Pokeball Cookies! (right)
Owner of Hunan training his chef apprentices (left); Jessica @ The J Curve (www.thejcurve.org) shows off Pokeball Cookies! (right)

Moving forward, we will continue to provide updates and tips to utilize Pokemon Go to increase your engagement of Millennials. Interested in getting your business plugged into Pokemon Go and/or other online gaming communities? Please contact us at collaborate@redsunis.com to ask about our services, and how we can help you integrate your business or organization into social media, augmented reality platforms, and other applications.

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